![]() ![]() can shop Amazon Fresh or Whole Foods Market by searching those stores on or the Amazon app. While the experience may vary slightly by country, customers in the U.S. One convenient app for shopping, tracking orders, and contacting customer service. ![]() I was excited for Prime members to experience Prime Now back in 2014, and today I'm thrilled it is becoming an integrated part of the Amazon shopping experience, which continues to evolve and delight customers. We even gave the project the internal code name "Houdini." In just 111 days, our team took the concept outlined in that six-page document and turned it into Prime Now, which became the foundation for Amazon's ultrafast grocery and same-day delivery businesses.Ī reminder that it's always Day One hangs inside the first Prime Now fulfillment center in New York City Unexpectedly out of diapers? Craving your favorite snack? Need a last-minute gift? Whatever the situation, we wanted the experience of getting the things you need delivered quickly to feel like magic. In 2014, I wrote a six-page document outlining a service that would allow customers to get last-minute items in about an hour. Now that the Prime Now experience has a new home on Amazon, we will retire the Prime Now app and website worldwide by the end of this year. Whether it's two-hour delivery from Amazon Fresh, Whole Foods Market, or one of our local stores like Bartell's in Seattle, Morrisons in Leeds, or Monoprix in Paris, Prime members will find what they need alongside the millions of items available on Amazon. To make this experience even more seamless for customers, we are moving the experience from a separate Prime Now app onto the Amazon app and website so customers can shop all Amazon has to offer from one convenient location. Prime Now has become a customer favorite, attracting millions of Prime members around the world with ultrafast delivery of everyday essentials, gifts, toys, high quality groceries, and more from Amazon and local stores. ![]()
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